Brands and agencies alike, believe that changing your message is the best way to spark interest from the consumer.

When you have nothing interesting to say, change something.

I believe that doing the groundwork, understanding the place your brand fills in the consumer’s heart, spend time creating a strategic platform, choose a brilliant positioning and live with it.

Enjoy life.

Coca-cola

Be Consistent Please!

Recent campaign from FCB Portugal for Antral (Portuguese taxi association) to create awareness over drunk driving and increase the usage of their call line.

真正有創意！敢想！敢做！
真正 Make Some Noise！
I Like IT!

Related Link: More INFO Here

TOKYO - Thirsty Japanese will soon be able to drink coffee or other non-alcoholic beverages at a low price or even for free — as long as they watch a 30-second advertisement on the vending machines.

Vending machine operator Apex Corp. will start a service next month to turn its machines into a new medium for advertisers, who will pick up the partial or full cost of drinks.

Apex runs 35,000 vending machines across Japan that serve drinks in paper cups, generally priced at 70 to 120 yen (60 cents to one dollar) a cup.

Under the ‘MediCafe’ project, the vending machine will play an advertiser’s video for around the 30 seconds it takes to pour the drink and dispense a paper cup with an advertisement printed on it.

‘We will select the locations of vending machines which would best suit the customers targetted by advertisers,’ said an Apex company official.

Apex said some of its vending machines are at public places ideal for selective advertising such as supermarkets, amusement parks, office buildings and schools.

Apex is introducing the service jointly with advertising agency WillB Inc. The companies aim to generate about 400 million yen (3.34 million dollars) through the project in the year from June.

Really Great Concept!

Related Link: More INFO Here

Advertising Agency: DDB, Sydney, Australia
ECD: Matt Eastwood
Creative Director: Steve Back
Art Director/Copywriter: Ant&Alex
Photographer: Jason Loucas
Retoucher: Dennis Monk
Published: May 2007

喝 Gatorade 唯一的缺點就是… 跑得太快！

Oops! What a mess. Wait a minute, it’s OK – that spill under your drink
is actually a fabulous, flexible trompe l’oeil coaster. We include 4 in
the package - that way, your cup can runneth over again and again!
Clear visual packaging.

Haha… This is Great Product Design! ;-)

Related Link: More Design by FRED

Advertising Agency: McCann Erickson, Chile
Creative Director: Rene Moraga

Nothing wakes you up as Nescafe.
Simple and NICE!!!

設計是不錯… 但我比較關心被這廣告板擋住而不見天日的住客… 廣告真是無處不在…