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Brands and agencies alike, believe that changing your message is the best way to spark interest from the consumer.
When you have nothing interesting to say, change something.
I believe that doing the groundwork, understanding the place your brand fills in the consumer’s heart, spend time creating a strategic platform, choose a brilliant positioning and live with it.
Enjoy life.
Coca-cola
Be Consistent Please!
ci, coca, cocacola, coke, cola, Design, drink, Graphic, logo, PEPSI, zero
Nagi Noda reprises her award-winning Yuki video concept for Coke. Features original music by White Stripes’ Jack White.
Credits:
Director: Nagi Noda, Production Company: Nexus Productions, DOP: Peter Suschitzky, Editor: Ben Stephens @ The Whitehouse, Advertising Agency: Mother, Agency Producer: Richard Firminger, Post Production Co: MPC, Post Production Producer: Julie Evans, VFX Supervisor: Tom Harding, VFX artists: Dan Sanders, Alex Harding, Telecine: Jean-Clement Soret
Can you see… Nagi Noda is a genius…
ad, advertising, cocacola, coke, Cool, Creative, drink, TV, Video
