545 Archives For 'Creative' Category
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Radiohead - House of Cards
In Radiohead’s new video for “House of Cards”, no cameras or lights were used. Instead, 3D plotting technologies collected information about the shapes and relative distances of objects. The video was created entirely with visualizations of that data.
Directed by James Frost
From the album IN RAINBOWS
It is Really COOL!!!
Want to know how to make it?
McDonald’s: Giant Egg
“Fresh eggs daily.”
Leo Burnett Chicago created this awesome beyond words Giant Egg billboard for McDonald’s. It was installed last week across from Wrigley field in Chicago. The giant egg billboard starts cracking and opening up in the wee hours of morning. By breakfast time, the egg has already hatched, and you can see “Fresh Eggs Daily” written on the egg’s yolk. The egg stays open from 6:00AM till 10:30AM, to indicate the availability of fresh eggs during that time. Once the breakfast time is finished, the egg billboard shuts and stays closed as a whole egg till the next morning. The mechanical engineering of the billboard was handled by Prop Art Studio, MMT.
Advertising Agency: Leo Burnett, Chicago, USA
Executive Creative Director: John Montgomery
Creative Director/Art Director: Brian Shembeda
Creative Director/Copywriter: Avery Gross
Copywriter: Adam Rubin
Art Director: Nathan Zuercher
Executive Producer: Denis Giroux
Senior Producer: Laurie Gustafson
Prop Engineering: Prop Art Studio, MMT
Really funny and nice!!!
Sony PSP: Handcuffed
Advertising Agency: TBWA\ESPANA, Madrid, Spain
Executive Creative Director: Juan Sanchez and Guillermo Gines
Creative Director: Montse Pastor, Vicente Rodriguez and Bernardo Hernandez
Copywriter: Vicente Rodriguez
Art Director: Bernardo Hernandez
Producer: Nuria Mazario
Account Supervisor: Ines Diaz Casariego
Advertiser’s Supervisor: Javier Martinez Avial
Really Nice! haha!
Feed SA: Trolley
Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets, more fortunate citizens tend to drive by and ignore them. They were briefed to help Feed SA target consumers more efficiently in order to increase contributions. They placed decals of hungry, begging street children at the bottem of supermarket shopping trolleys bearing the Feed SA website and the line. “See how easy feeding the hungry can be?”. Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were positioned at exits. Their message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Nice idea!
ad, advertising, buy, Cool, Creative, food, idea, kid, Kids outdoor
MOTION: PSYOP - HP MAESTRO
Psyop brings us another delicious motion piece. This one is for HP’s TouchSmart PC. For this spot Psyop opted for a more gestural approach that uses abstract imagery and computer interface elements, creating a look that values magical playfulness over hi-tech seriousness.
REALLY COOL!
Related Link: More INFO Here
