Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets, more fortunate citizens tend to drive by and ignore them. They were briefed to help Feed SA target consumers more efficiently in order to increase contributions. They placed decals of hungry, begging street children at the bottem of supermarket shopping trolleys bearing the Feed SA website and the line. “See how easy feeding the hungry can be?”. Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were positioned at exits. Their message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Psyop brings us another delicious motion piece. This one is for HP’s TouchSmart PC. For this spot Psyop opted for a more gestural approach that uses abstract imagery and computer interface elements, creating a look that values magical playfulness over hi-tech seriousness.
Released: June 2008
Avertiser: OPEL
Brand name: OPEL ZAFIRA
Agency: LOWE LONDON
Country: United Kingdom
Category: Cars
Credits:
Advertiser: General Motors
Product: Vauxhall Zafira
Agency: Lowe London
Creative Director: Patrick McClelland
Creative Director: Dave Christensen
Art Director: Emmanuel Saint M’leux
Copywriter: Simon Pearse
Agency Producer: Abby Jenkins
Producer: Akery
Director: Vruce St Clair
Production Company: MPC
With the purpose of promoting its 2008 Ford Focus model, the Ford Company created a very interesting campaign where a Focus car is dismantled and the parts are transformed into musical instruments-string, brass, wind, percussion- which are played by real musicians. The music is excellent.
