Released: April 2008
Avertiser: PAWS ANIMAL WELFARE SOCIETY
Agency: DENTSU
Country: Malaysia
Category: Public awareness messages

Dentsu Malaysia placed these posters for Paws Malaysia at vets in town. The poster featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire “bar” from the cage peels off. It proved so popular they ran out of tabs to replace the posters within a week.

Product : Paws Malaysia
Agency : Dentsu Malaysia
Photographer: Norman Tang
Executive Creative Director: SP Lee
Creative Group Head/ Art Director: kc aui
Creative Group Head/ Copywriter: Chan Woei Hern
Country : Malaysia