WWF: Target practice
Have we hit a nerve?
Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li
Published: December 2007
Amazing! Think backward! COOL!
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