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In every shot we have ever seen of the iPhone’s main menu thus far, there are 3 rows of icons for applications (2 rows of 4 icons, and the 3rd row has 3 icons) for a total of 11 icons. (See above).

However, there is an odd shot in the newly released “How- To” iPhone ad, where the screen goes from the traditional 11 icon view, to a new 12 icon view. (See above).

The idea that the iPhone will add functionality and apps via software updates is nothing new; Apple has mentioned as much. However, you can clearly see that one moment the last row has three icons; “calculator”, “notes”,”settings”…

And the next it has four “clock”, “calculator”, “notes”,”settings”.

Apparently some mystery app has pushed the icons down 1 slot, but we cannot see what it is.

This brings us to 2 questions. First, what is the mystery app that has bumped all these apps down one spot? And second, why didn’t the editors of this commercial catch this lack of continuity between shots?

Since this is the most highly anticipated electronics launch in recent history, surely Apple must have known geeks like us with too much free time would scroll through the video frame by frame and catch something like this.

Have u seen the ad before?
If not.. click here!

Related Link: More INFO Here

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