Client: HP
Spot Title: “Kevin Garnett All-Arounder”
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Creative Director: Steve Simpson
Creative Director: Will McGinness
Senior Art Director: Dino Spadavecchia
Senior Copywriter: Alex Flint
Producer: Todd Porter
Assistant Producers: Christine Oh, Jessica Mehl
Group Account Director: John Coyne
Account Director: Melissa Nelson
Account Manager: Nick Pacelli
Production Company: Psyop
Director: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Live Action Producer: Michael Angelos
Director of Photography: Max Malkin
Production Designer: Floyd Albee
Design/Animation/Visual Effects: Psyop
Psyop Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh
Producer: Kim Wildenburg
Lead Technical Directors: David Chontos, Kyle Cassidy
Designers: Alex Hanson & Joseph Chan
3D Artists: Terry Shigemitsu, Petrik Watson, Todd Akita, Colin Cromwell, Yvain Gnebro, Joon Seong Lee, Stefano Dubay
Flame: Alex Kolasinski & Chris DeCristo
Compositor: Shawn Berry
Editor: Patrick Griffin, Arcade Edit
Music: The Rumor Mill, Josh Ralph
Sound Design: 740 Sound design, Eddie Kim, Andrew Tracy
Key words and economic phrases comprise helicopters, fighter jets, tanks, and explosions—all obstacles we fight as we make our way toward the final goal. The POV camera work and excellent sound design help sell the ambiance of warfare and chaos as we duck in and around bunkers and dodge bombs of type.
This is a personal project that would not have been possible without the support of the Westpac Rescue Helicopter Service. Thanks to the entire team for their generous access during training exercises and patrols this Summer. Since the Service began in 1973, it has carried out more than 21,000 missions ranging from urgent patient transfers to dangerous search and rescue missions.
The Service depends entirely on the generous support of sponsors and the community to stay flying. Donations can be made here:
lifesaver.org.au/funding_challenge/donate.html
This film is 100% ‘real’, but there are some new techniques for me here, such as using time lapse to create the illusion of forward movement for the helicopter ocean scenes. These flight sequences would not be possible without the skill and patience of Chief Pilot Peter Yates. Thanks also to Trevor Cracknell (for getting wet!) and Family.
Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriters: Gustavo Botte, Darío Porterie
Art Director: Federico Braga
Illustration: Maximiliano Braga, Turi
